About the brand

DIFFERENT BASICS is a Dubai-based fashion production and design company built to empower brands, designers, and entrepreneurs worldwide. With our headquarters in the UAE, a European hub in Bucharest, and partnerships with specialized factories in Guangzhou, China, we provide a complete ecosystem for creating high-end urban fashion.

Our mission is simple: YOU DREAM – WE CREATE. From premium fabrics and full custom manufacturing to personalized blanks, accessories, packaging, and media, we deliver everything a brand needs to bring its vision to life. We specialize in high-quality garments, sneakers, caps, and leather products, as well as advanced printing, sourcing, and finishing solutions that meet the highest international standards.

Beyond production, DIFFERENT BASICS offers consultancy in branding, design, and marketing, helping new and established brands make the right creative and business decisions. In the UAE, we also assist with company formation, giving entrepreneurs an easy path to start and grow their business in one of the world’s most dynamic markets.

At DIFFERENT BASICS, we don’t just manufacture products—we build brands, support creativity, and deliver excellence at every step, from idea to finished product.